ANALYSIS AND RECOMMENDATION FOR IMPROVEMENT OF THE PROMOTION TOOLS TO INCREASE THE SALES OF TYPE “AB” CAR: CASE OF PT REJEKI MOTOR

ANALYSIS AND RECOMMENDATION FOR IMPROVEMENT OF THE PROMOTION TOOLS TO INCREASE THE SALES OF TYPE “AB” CAR: CASE OF PT REJEKI MOTOR

PT Rejeki Motor (RM) is the biggest automotive company in Indonesia which focus on manufacturing activities and is a subsidiary of Japan Automotive Corporation (JAC) based in Japan. Besides being a manufacturer, the company also plays a role as an exporter of products and parts for JAC products, whi...

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Bibliographic Details
Main Author: Sri Redjeki, Wahju
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/35589
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/35589

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