ANALYSIS AND RECOMMENDATION FOR IMPROVEMENT OF THE PROMOTION TOOLS TO INCREASE THE SALES OF TYPE âABâ CAR: CASE OF PT REJEKI MOTOR
PT Rejeki Motor (RM) is the biggest automotive company in Indonesia which focus on manufacturing activities and is a subsidiary of Japan Automotive Corporation (JAC) based in Japan. Besides being a manufacturer, the company also plays a role as an exporter of products and parts for JAC products, whi...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35589 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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