IMPROVING THE MARKETING PROCESS IN EXTRACTIVE INDUSTRY USING SERVICE EXCELLENCE APPROACH : A STUDY IN PTBA
PT Bukit Asam Tbk is one of the largest coal mining companies in Indonesia, with sales in the domestic market of approximately 60% of total sales. This makes the domestic market has an important role in this company. About 70% of the sales in domestic are supplies for electricity generation needs....
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35607 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |