PROPOSED MARKETING STRATEGY TO IMPROVE SERVICE QUALITY AND BRAND LOYALTY: CASE STUDY OF GARUDA INDONESIA
Service quality is the most important element in any service companies, including airlines. For Garuda Indonesia, as a full service airline, it becomes more crucial as it will be compared to the price offered. However, the past year has been rough for the company. Facing external and internal proble...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46840 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |