PROPOSED MARKETING STRATEGY TO IMPROVE SERVICE QUALITY AND BRAND LOYALTY: CASE STUDY OF GARUDA INDONESIA

Service quality is the most important element in any service companies, including airlines. For Garuda Indonesia, as a full service airline, it becomes more crucial as it will be compared to the price offered. However, the past year has been rough for the company. Facing external and internal proble...

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Bibliographic Details
Main Author:	Muthia Kusumawardani, Ayu
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/46840
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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