MARKETING MIX AND BRAND LOYALTY STRATEGY FORMULATION TO IMPROVE SALES AFTER PANDEMIC (STUDY CASE: PINNAMON BAKERY)
The F&B industry is one of the leading sectors which successfully recorded a positive growth of 1.6% during the pandemic even though Indonesia’s GDP is contracted by 2.1% YoY in 2020. One subsector of the F&B industry, which has become the most competitive industry since product & servic...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71865 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |