MARKETING MIX AND BRAND LOYALTY STRATEGY FORMULATION TO IMPROVE SALES AFTER PANDEMIC (STUDY CASE: PINNAMON BAKERY)

The F&B industry is one of the leading sectors which successfully recorded a positive growth of 1.6% during the pandemic even though Indonesia’s GDP is contracted by 2.1% YoY in 2020. One subsector of the F&B industry, which has become the most competitive industry since product & servic...

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Bibliographic Details
Main Author:	fitri kardinasari, Natasya
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/71865
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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