IMPROVING THE BRAND AWARENESS OF DIGITAL VIDEO SERVICE PROVIDER USING OMNICHANNEL APPROACH: A STUDY ON TELKOMSEL’S MAXSTREAM

IMPROVING THE BRAND AWARENESS OF DIGITAL VIDEO SERVICE PROVIDER USING OMNICHANNEL APPROACH: A STUDY ON TELKOMSEL’S MAXSTREAM

In this digitalization era, smartphone has become one of the basic needs all over the world, including in Indonesia. In facts that the mobile subscriptions number in Indonesia is reaching 371.4 million (142% vs. Indonesian population) indicated that 1 person could use more than 1 mobile phone Indone...

Full description

Saved in:
Bibliographic Details
Main Author: Dio Khairunnas, Muhammad
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/35752
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/35752

Similar Items