PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO ENHANCE THE BRAND AWARENESS OF PEOPLE DEVELOPMENT INSTITUTIONS: A CASE STUDY OF KARYA BANGSA
Based on an observation of the author on looking for number of institutions that is a subsidiary company of an education companies get the result of most of their brand name is embed with their parent companies’ name. There are four local subsidiary companies and three international subsidiary compa...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/36399 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |