PERCEIVED PROMOTIONAL MIX AND CUSTOMER PURCHASE INTENTION AT COFFEE TOFFEE BANDUNG SILIWANGI
As the tourism sector develops, numerous coffee shops emerged in Bandung city. By that, demand for coffee bean to farmers increased up to 20% in the midst of development. To sustain the industry that has big impact on economic development in the city, this research aims to empower café businesses...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/38011 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |