PROPOSED MARKETING STRATEGY FOR HEALTHY SUPPLEMENTS PRODUCT START-UP COMPANY (CASE STUDY: PROUTINE’S READY TO DRINK WHEY PROTEIN)

PROPOSED MARKETING STRATEGY FOR HEALTHY SUPPLEMENTS PRODUCT START-UP COMPANY (CASE STUDY: PROUTINE’S READY TO DRINK WHEY PROTEIN)

Proutine Company is a start-up company in the health supplement drinks industry that has been established since august 2018 in Padalarang, Bandung Barat Regency. This recently established company sells health supplements drink with a product called whey protein. Whey protein is a supplement produ...

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Bibliographic Details
Main Author: Taufik Surya Gunawan, Mohamad
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/38996
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Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/38996

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