ANALYSIS OF USER-GENERATED CONTENT ON TRIPADVISOR OF HOTELS IN UBUD USING TEXT MINING
User-generated content (UGCs) is becoming an important source of information for prospective consumers when making purchase decisions. Platforms are specifically developed to accommodate UGCs, with TripAdvisor, as the tourism-based platform, among them. Travelers are found to rely more on reviews by...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/39132 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |