STRATEGIC INTELLIGENCE MODEL TO MANAGE CUSTOMER ONLINE REVIEWS THROUGH SOCIAL MEDIA
The role of data and information can be a valuable resource for the enterprise in the facing the uncertainty of its environmental change. Information can be regarded as a resource because of its dynamic potential value and has superior value for business in the market competition. Information that h...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/39291 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |