MAXIMIZING PRODUCT ATTRIBUTES FROM MOBILE GAME WITH SUBGENRE MOBA (MULTIPLAYER ONLINE BATTLE ARENA) TO INCREASE USER SATISFACTION AND CUSTOMER LOYALTY OF MOBA GAME MOBILE
Southeast Asia is the largest contributor to revenue of $ 71.4 billion from total global gaming revenue of $ 137.9 billion. Indonesia is a Southeast Asian country with a large market in the gaming industry. One of the most loved mobile games by gamers in Indonesia is the mobile game with Subgenre MO...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/40076 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |