IDENTIFYING THE FACTOR OF EMPLOYER BRANDING IN DIANA FINANCIAL BANK TO INCREASE MILLENNIAL EMPLOYEE ENGAGEMENT

• Main Author: Siti Pramesti, Ayunda
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/40705
• Institution: Institut Teknologi Bandung

The workplace is now increasingly made up of the Millennial Generation, also known as "Generation Y”. There are evidance that millennial employees are less engaged with their job than the older generations, absence of employee engagement may result turnover. This situation occured in a private bank named DIANA Financial Bank, the trend of employee turnover is steadily growing from 2016 to 2018 and millennial employee have the highest number of employees who are resigned. In order to retain employee, the company should make a strategy for the internal employer branding. The aim of this research is to identify the most factor of employer branding that could engage the millennial employee. The data was analyzed by using multiple linear regression is a method to identify the dominant variable which affected the dependent variable. This study found that good wages, interesting work, feeling of being involved and appreciation are the factor of employer branding which have significant affect to employee engagement. Among all the variables, interesting work has the highest significant affect and DIANA Financial Bank was suggested to let the employees having the opportunity to seek challenges; position bouncing, flexibility at work; work schedule & flexible relationship, freedom to create an innovation; being open in accepting new ideas and not limited by old-school-minded.