THE INFLUENCE OF CAUSE-RELATED MARKETING TOWARDS PURCHASE INTENTION WITH MEDIATING ROLE OF BRAND AWARENESS IN LOCAL FASHION BRANDS INDONESIA
companies operating in the market, represented by the form of a partnership in a creative manner which companies, nonprofit organization, and customers makes charities for collective benefits and believed as the most effective marketing strategy rather than others, as customers have shifting para...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40947 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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