BRAND-GENERATED CONTENT (BGC) AND CONSUMER-GENERATED ADVERTISING (CGA) ON INSTAGRAM: THE INFLUENCE OF PERCEPTIONS ON PURCHASE INTENTION
Generation Y start to use social media as their primary tools to obtain information about product and brand. One of the most active social media in Indonesia is Instagram. As become the most active social media in Indonesia, many businesses began to use Instagram as their marketing tools. Mostly bus...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40981 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |