PROPOSED MARKETING STRATEGY TO IMPROVE PRODUCT VALUE OF ERIGO USING PERCEPTION CHANGE STRATEGIES
Creative economy’s sector is one of the most growth sector in Indonesia. Based on data from Badan Ekonomi Kreat if (Bekraf), creative economy’s sector in 2016 contributed 7,38% to the total of Indonesia Product Domestic Bruto (PDB). One of the most contributed sector is fashion’s sector that cont...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41000 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |