PROPOSED MARKETING STRATEGY TO IMPROVE PRODUCT VALUE OF ERIGO USING PERCEPTION CHANGE STRATEGIES

PROPOSED MARKETING STRATEGY TO IMPROVE PRODUCT VALUE OF ERIGO USING PERCEPTION CHANGE STRATEGIES

Creative economy’s sector is one of the most growth sector in Indonesia. Based on data from Badan Ekonomi Kreat if (Bekraf), creative economy’s sector in 2016 contributed 7,38% to the total of Indonesia Product Domestic Bruto (PDB). One of the most contributed sector is fashion’s sector that cont...

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Bibliographic Details
Main Author:	Arif Hidayat, Muhammad
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/41000
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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