DEVELOPING A MARKETING STRATEGY BASED ON MARKET SEGMENTATION THROUGH CLUSTERING METHOD IN FOOD AND BEVERAGE INDUSTRY IN BANDUNG: CASE STUDY OF BOLA UBI YAMA
Food and beverage industry has been highly developing throughout time varying the industry into smaller sub-industries and more varieties of product available for the market to choose. Since it is one of the lowest barriers to penetrate out of all industries, the industrial competitiveness is ver...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41121 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |