AN EXPLARATORY STUDY OF COSMETICS PURCHASE INTENTION ATTRIBUTES: A STUDY OF INDONESIAN LOCAL COSMETICS BRAND
Nowadays, women considered beauty as an important issue. Women try their best to enhance their appearance. Therefore, cosmetics has been a top priority for most of women, especially in Indonesia. This lead to increase the number of demand, that caused cosmetics industry as a growing sector in Indo...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41153 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |