AN EXPLARATORY STUDY OF COSMETICS PURCHASE INTENTION ATTRIBUTES: A STUDY OF INDONESIAN LOCAL COSMETICS BRAND
Nowadays, women considered beauty as an important issue. Women try their best to enhance their appearance. Therefore, cosmetics has been a top priority for most of women, especially in Indonesia. This lead to increase the number of demand, that caused cosmetics industry as a growing sector in Indo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41153 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
