PROPOSED VALUE ADDED AND MARKETING STRATEGY IMPROVEMENTS FOR INDONESIAN SPECIALTY COFFEE

Indonesia as a country that located in the coffee belt also produce coffee with various characteristics. Because of this makes Indonesia as the fourth biggest coffee producer in the world. High number of coffee production in Indonesia is not comparable with the income that the roastery get because I...

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Bibliographic Details
Main Author: Fitriyanti
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/41385
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Institution: Institut Teknologi Bandung
Language: Indonesia
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