PROPOSED VALUE ADDED AND MARKETING STRATEGY IMPROVEMENTS FOR INDONESIAN SPECIALTY COFFEE
Indonesia as a country that located in the coffee belt also produce coffee with various characteristics. Because of this makes Indonesia as the fourth biggest coffee producer in the world. High number of coffee production in Indonesia is not comparable with the income that the roastery get because I...
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Format: | Theses |
Language: | Indonesia |
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Online Access: | https://digilib.itb.ac.id/gdl/view/41385 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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