BUSINESS STRATEGY FORMULATING FOR SMALL MEDIUM ENTERPRISE GROWTH (CASE STUDY OF HELLIKOPI)

Hellikopi is a micro scale business located in Bandung, Gegerkalong Hilir area. Hellikopi is a small coffee shop that sells drinks such as coffee and other soft drinks. The challenges faced by Hellikopi was to achieve its growing goals in the coffee business often hampered due to the decline in the...

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Main Author: Lukman Tawekal, Rio
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/41437
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:41437
spelling id-itb.:414372019-08-14T15:35:07ZBUSINESS STRATEGY FORMULATING FOR SMALL MEDIUM ENTERPRISE GROWTH (CASE STUDY OF HELLIKOPI) Lukman Tawekal, Rio Manajemen umum Indonesia Theses Small Medium Enterprises, Business Strategy, Restructuring Organization, Coffeeshop, Creative Economy INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/41437 Hellikopi is a micro scale business located in Bandung, Gegerkalong Hilir area. Hellikopi is a small coffee shop that sells drinks such as coffee and other soft drinks. The challenges faced by Hellikopi was to achieve its growing goals in the coffee business often hampered due to the decline in the center of competitiveness caused by the market share of saturated premium coffee and the rapid growth of the premium coffee business, which has the potential to decrease the hellikopi market share. This research was conducted to create a business strategy for Hellikopi in order to increase its competitiveness with both old and new competitors. The current issue faced by the hellikopi is that there is no strategy or plan to be able to compete or develop in an industry that is very competitive, especially the internal problems of the Hellikopi organization which often lead to management errors, especially in terms of financial records which result in a significant imbalance of net income with net income by recording financial assets. This could threaten the operation of the hellikopi so that over time the hellikopi will bankrupt and close if the business issue not immediately resolved. The purpose of this research is to be able to formulate a strategy to the solution of the problems faced by the hellikopi. By using internal analysis and external analysis using interview data, survey data, sources from the internet researchers can formulate SWOT analysis so that researcher can find each SWOT element in the hellikopi so that researchers can find the root of the problem faced by the hellikopi. After finding the root of the problem faced by hellikopi, the researcher continuing the SWOT analysis to the next stage that was TOWS analysis so that researchers can formulate the right strategy for hellikopi use based on the SWOT component owned by the hellikopi so the output strategy formulated by this study is product and service quality control (ST2 ), new collaborative products or services (ST1), utilization of digital platforms (WO1 & SO1), utilization of online motorcycle taxi platforms (WO2), creating a collaborative push culture (SO2), creating effective organizations (WO3) text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
topic Manajemen umum
spellingShingle Manajemen umum
Lukman Tawekal, Rio
BUSINESS STRATEGY FORMULATING FOR SMALL MEDIUM ENTERPRISE GROWTH (CASE STUDY OF HELLIKOPI)
description Hellikopi is a micro scale business located in Bandung, Gegerkalong Hilir area. Hellikopi is a small coffee shop that sells drinks such as coffee and other soft drinks. The challenges faced by Hellikopi was to achieve its growing goals in the coffee business often hampered due to the decline in the center of competitiveness caused by the market share of saturated premium coffee and the rapid growth of the premium coffee business, which has the potential to decrease the hellikopi market share. This research was conducted to create a business strategy for Hellikopi in order to increase its competitiveness with both old and new competitors. The current issue faced by the hellikopi is that there is no strategy or plan to be able to compete or develop in an industry that is very competitive, especially the internal problems of the Hellikopi organization which often lead to management errors, especially in terms of financial records which result in a significant imbalance of net income with net income by recording financial assets. This could threaten the operation of the hellikopi so that over time the hellikopi will bankrupt and close if the business issue not immediately resolved. The purpose of this research is to be able to formulate a strategy to the solution of the problems faced by the hellikopi. By using internal analysis and external analysis using interview data, survey data, sources from the internet researchers can formulate SWOT analysis so that researcher can find each SWOT element in the hellikopi so that researchers can find the root of the problem faced by the hellikopi. After finding the root of the problem faced by hellikopi, the researcher continuing the SWOT analysis to the next stage that was TOWS analysis so that researchers can formulate the right strategy for hellikopi use based on the SWOT component owned by the hellikopi so the output strategy formulated by this study is product and service quality control (ST2 ), new collaborative products or services (ST1), utilization of digital platforms (WO1 & SO1), utilization of online motorcycle taxi platforms (WO2), creating a collaborative push culture (SO2), creating effective organizations (WO3)
format Theses
author Lukman Tawekal, Rio
author_facet Lukman Tawekal, Rio
author_sort Lukman Tawekal, Rio
title BUSINESS STRATEGY FORMULATING FOR SMALL MEDIUM ENTERPRISE GROWTH (CASE STUDY OF HELLIKOPI)
title_short BUSINESS STRATEGY FORMULATING FOR SMALL MEDIUM ENTERPRISE GROWTH (CASE STUDY OF HELLIKOPI)
title_full BUSINESS STRATEGY FORMULATING FOR SMALL MEDIUM ENTERPRISE GROWTH (CASE STUDY OF HELLIKOPI)
title_fullStr BUSINESS STRATEGY FORMULATING FOR SMALL MEDIUM ENTERPRISE GROWTH (CASE STUDY OF HELLIKOPI)
title_full_unstemmed BUSINESS STRATEGY FORMULATING FOR SMALL MEDIUM ENTERPRISE GROWTH (CASE STUDY OF HELLIKOPI)
title_sort business strategy formulating for small medium enterprise growth (case study of hellikopi)
url https://digilib.itb.ac.id/gdl/view/41437
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