THE ANALYSIS OF RAMPERSAD’ CRITERIA FOR EFFECTIVE AUTHENTIC PERSONAL BRANDING ON BANDUNG BASED JEWELRY BRAND’ ENTREPRENEUR (CASE STUDY OF MASSICOT)

During the early 2019, global revenue in the jewelry segment reach US$114,780 million with its average revenue per capita are US$22.1 and the global Compound Annual Growth Rate (CAGR) is expected to grow 0.6% in 2019 to 2023 both branded/high end jewelry and fashion jewelry. At the same time Indo...

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Bibliographic Details
Main Author: Aulia Yasmin, Ade
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/41682
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Institution: Institut Teknologi Bandung
Language: Indonesia