PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE BUYER’S DECISION TO BUY HOUSE (CASE STUDY : PT. SEDULUR GUYUB RUKUN)

PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE BUYER’S DECISION TO BUY HOUSE (CASE STUDY : PT. SEDULUR GUYUB RUKUN)

PT. Sedulur Guyub Rukun is a company engaged in housing, construction and supply of building materials, with main business as house developer with the name of the housing namely Jombang Citra Raya. The company main product is premium-class homes for Jombang residents. In previous years, the company...

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Bibliographic Details
Main Author: Chrisna Adi, Radityo
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/41750
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Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/41750

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