THE INFLUENCE OF CONSUMER PREFERENCES ON PURCHASING DECISIONS OF FROZEN FOOD PRODUCTS “SINDIUNG FOOD”

• 主要作者: Maulida, Arifa
• 格式: Final Project
• 語言: Indonesia
• 在線閱讀: https://digilib.itb.ac.id/gdl/view/41766
• 機構: Institut Teknologi Bandung

Sindiung Food has 3 product variants, namely chicken, duck and quail meat. There are difficulties when determining the stock of goods in one production. This is a changing consumer preference. If it is expected that chicken products are more desirable, Sindiung would produce more chicken than duck a...