CUSTOMER PURCHASE INTENTION IN USING ONLINE FOOD ORDERING PLATFORM
The internet has influenced the lifestyle of people in Indonesia, including the Indonesia culinary industry. The culinary industry is the largest creative industry in Indonesia. Based on data from Badan Pusat Statistik (BPS), culinary contributed 33% to the total GDP for the Creative Industry. Gojek...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41774 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |