PRODUCT IDENTITY DEVELOPMENT STRATEGY THROUGH GEOGRAPHICAL INDICATION SYSTEM (CASE: GAYO ARABICA COFFEE)
Geographical Indications (GIs) is a system to protect collective intellectual property rights to uplift regional superiority of products that are unique, specific, high quality, and reputable. In the Social-Ecological System (SES) theoretical frameworks, GI system is a system to develop exclusive...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41796 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |