DEVELOPING MARKETING STRATEGY THAT IMPACT PURCHASE INTENTION FOW SAVEMYMONDAY’S PRODUCTS BASED ON BRAND IMAGE PERCEIVED BY FEMALE CUSTOMER

• Main Author: Jusuf, Burhanudin
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/42097
• Institution: Institut Teknologi Bandung

Social media access makes the whole community able to obtain and share various information with actual and factual ease. Social media greatly affects business people in developing their business. The company's brand image can be formed from activities and content on social media. Customers tend...