DEVELOPING MARKETING STRATEGY THAT IMPACT PURCHASE INTENTION FOW SAVEMYMONDAYâS PRODUCTS BASED ON BRAND IMAGE PERCEIVED BY FEMALE CUSTOMER

Social media access makes the whole community able to obtain and share various information with actual and factual ease. Social media greatly affects business people in developing their business. The company's brand image can be formed from activities and content on social media. Customers tend...

Full description

Saved in:

Bibliographic Details
Main Author:	Jusuf, Burhanudin
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/42097
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

Similar Items

PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND CUSTOMER PURCHASE INTENTION FOR AILESH GREEN CONSULTING
by: Rahmadiati Putri, Dwiana

THE IMPACT OF SUSTAINABLE MARKETING ON PURCHASE DECISION BASED ON BRAND IMAGE PERCEIVED AND CUSTOMER ATTITUDE BY GEN Z AND MILLENIAL WOMEN (CASE STUDY: SEJAUH MATA MEMANDANG)
by: Faridah, Anita

MARKETING STRATEGY TO INCREASE PURCHASE INTENTION; THE IMPACT OF INFLUENCER MARKETING ON PURCHASE INTENTION
by: Ali Masum, Adnan

PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE MILLENNIALSâ PURCHASE INTENTION OF SHAFIRA BRAND
by: Dwi Adi Cahyani, Tutut

PROPOSED MARKETING STRATEGY FOR SCHOUTEN.ID TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION
by: Fitri, Ilmi

PROPOSED MARKETING STRATEGY FOR HONDA WR-V TO IMPROVE BRAND AWARENESS AND CUSTOMERS PURCHASE INTENTION : CASE OF PT. MANDALATAMA ARMADA MOTOR
by: Maharani, Annisa

PROPOSED MARKETING STRATEGY FOR KINTSUGI COFFEE TO INCREASE SALES AND CUSTOMER PURCHASE INTENTION
by: Alief Fulki Shiddiq, Muhamad

PROPOSED MARKETING STRATEGY FOR RESKO STORE TO INCREASE CUSTOMER PURCHASE INTENTION AND SALES
by: Fathin Gifari Setiadji, Raden

PROPOSED MARKETING STRATEGY FOR CHICKEN CLAW SKIN SHOES TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION
by: Aristo Vidiarta, Muhammad

PROPOSED MARKETING STRATEGY TO INCREASE CUSTOMER PURCHASE INTENTION AND SALES (CASE STUDY IN EVREN BEAUTY)
by: Marsa Rizqulloh, Muhammad

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION OF SLICED TOBACCO FOR PT. TARU MARTANI 1918
by: Anjani, Mega

PROPOSED MARKETING STRATEGY FOR CLUSTER HOUSE RESIDENCE TO INCREASE CUSTOMER PURCHASE INTENT (CASE STUDY: BUKIT PARAMA REGENCY)
by: Tulus Warasanti, Annisa

THE EFFECT OF PERCEIVED DISTANCE ON PURCHASE INTENTION: A CASE STUDY OF E-COMMERCE IN INDONESIA
by: Khantsa, Luthfira

THE INFLUENCE OF GREEN MARKETING ON ECO SOUVENIR PURCHASE DECISION WITH PURCHASE INTENTION AS AN INTERVENING VARIABLE
by: Qonita Firodiyarobbi, Firdilla

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION FOR INDONESIA TOURISM BUSINESS STARTUP (CASE OF PT. ATOURIN TEKNOLOGI NUSANTARA)
by: Aulia Nur Setiawan, Nisa

INFLUENCE OF DOMESTIC CUSTOMER PERCEIVED VALUES ON CUSTOMER SATISFACTION, WOM AND REVISIT INTENTION FOR SUSTAINABLE INNOVATIVE ECOTOURISM IN INDONESIA
by: Devin Susanto, Cherissa

THE IMPACT OF GREEN MARKETING AND LIFESTYLE ON PURCHASE INTENTION IN UNIQLO INDONESIA WITH CONSUMER BEHAVIOR AS INTERVENING VARIABLE
by: Rizky, Muhammad

PROPOSED CUSTOMER-BASED BRAND EQUITY (CBBE) STRATEGY TO ESTABLISH BRAND AWARENESS AND BRAND IMAGE OF RAIL EXPRESS
by: Aulia Rahman, Fahmi

THE IMPACT OF 4Ps MARKETING MIX ELEMENTS ON PURCHASE INTENTION AND LOYALTY (STUDY OF HEALTHY CATERING BUSINESS)
by: Indriati Octaviani, Rosi

PROPOSED MARKETING STRATEGY TO INCREASE SALES BY ENHANCING PURCHASE INTENTION FOR VOKRAF CLASS
by: Taslim Alwahab, Abi

PROPOSED MARKETING EXPERIENCES THROUGHOUT THE INTEGRATED PROGRAM FOR SAUDAGAR LAWEYAN TO INCREASE PURCHASE INTENTIONS.
by: Hanna Fakhrya, Nisrina

MARKETING STRATEGY AND CUSTOMER ACQUISITION FOR TOASTIEOLOGY AS A LEADING TOAST BRAND IN PALEMBANG
by: Rachmi Andini, Diajeng

PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE PURCHASE INTENTION (CASE STUDY: FABELIO ONLINE FURNITURE)
by: Kalyaraihana Ilmandari H, Naura

PROPOSED MARKETING STRATEGY FOR SMALL MEDIUM ENTERPRISE TO INCREASE PURCHASE INTENTION AND SALES: CASE ON SAMOKHESHI
by: Shiddiqi Delia, Raihan

PROPOSED MARKETING STRATEGY TO IMPROVE PURCHASE INTENTION IN EVENT INDUSTRY: CASE STUDY OF ELDORADO DOME
by: Alifia Ardhianty, Devina

DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND TRUST OF CUSTOMER OF ALL TOUR AND TRAVEL
by: Kurnia, Alfin

IMPROVING MARKETING STRATEGY TO INCREASE BRAND LOYALTY FOR SAVEMYMONDAY BASED ON CUSTOMER ENGAGEMENT LEVEL
by: Awang Kumoro, Nizar

PROPOSED MARKETING STRATEGY FOR INCREASING BATIK DANAR HADI PURCHASE INTENTION AMONG GENERATION Y AND Z
by: Nadia Haniah, Ayu

PROPOSED MARKETING STRATEGY TO INCREASE PURCHASE INTENTION THROUGH ONLINE FOOD DELIVERY (CASE OF DAPOER MILACA)
by: Novira Zahara, Elza

GEN-Z PURCHASE INTENTIONS: A MARKETING STRATEGY INNOVATION APPROACH FOR OPTIK PASTIâS EYEWEAR BUSINESS
by: Aulia Sukma Dewi, Wafiq

EVALUATING BRAND IMAGE TO DEVELOP INTEGRATED MARKETING COMMUNICATION STRATEGY (IMC) AT ETHNIC FASHION BRAND
by: Mentari Putri, Regina

THE INFLUENCE OF BRAND TRUST AND BRAND LOYALTY TO REPURCHASE INTENTION AT THE MEGAH STEEL
by: Qonitah Putri, Khansa

RESEARCH ANALYSIS OF GREEN PURCHASING INTENTION BEHAVIOR IN BANDUNG
by: Farrah Hanoum, Annisa

BRANDING AND MARKETING STRATEGY TO ATTRACTING AND RETAINING CUSTOMERS (CASE STUDY PT. SINAR BARU ALGENSINDO)
by: Luftyzar Prakasa, Alvin

PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE PURCHASE INTENTION IN ONLINE TRAVEL MARKETPLACE CASE STUDY OF PT HOLAHALO
by: Sopather, Kembara

THE RELATIONSHIP OF SOCIAL MEDIA MARKETING ACTIVITY ON BRAND IMAGE: ANALYSIS OF BOTTLED MINERAL WATER BRAND AQUA
by: Agung Imani, Rizqia

THE INFLUENCE OF SOCIAL MEDIA ENDORSEMENT ON CUSTOMER PURCHASE DECISION
by: Rizki Arrahmah, Fadhillah

PROPOSED MARKETING STRATEGY TO ENHANCE BRAND AWARENESS AND BUILD POSITIVE BRAND IMAGE (CASE STUDY: PALA NUSANTARA)
by: Putrimeidia Aswati, Zuhrissa

PROPOSED MARKETING COMMUNICATION STRATEGY FOR IMPROVING CUSTOMER BRAND LOYALTY IN BPJS KETENAGAKERJAAN WEST JAVA AREA
by: Saputra, Abiet

ANALYZING THE INFLUENCE OF VIRAL MARKETING ON INCREASING PURCHASE INTENTION OF LOW-END, MEDIUM-END AND HIGH-END COSMETICS PRODUCTS
by: Renyata Jovlin B S, Agnesia