PROPOSED PRODUCT POSITIOINING STRATEGY FOR MEN MUSLIM FASHION USING INTEGRATED BRAND COMMUNICATION CASE STUDY (KAUMADAM)
As a country who has a largest Muslim population, Indonesia has already inspired for the growth of Islamic lifestyle. in Indonesia, ‘hijrah’ which interpreted as a change to a better direction even becomes a contemporary lifestyle. Later, new and no less important the emergence of young priests or r...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/42940 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |