COMPARISON OF RECENCY, FREQUENCY, MONETARY (RFM) ANALYSIS AND K-MEANS CLUSTERING: CASE STUDY OF CORNER'S CARD MALL 23 PASKAL CUSTOMER DATA
23 Paskal mall is one of the shopping centers in the city of Bandung which has corner’s card as a customer loyalty program. This program allows customers to collect points from transactions therefore that customer transaction activities can be tracked through collected data. These data can be used t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/45322 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!