COMPARISON OF RECENCY, FREQUENCY, MONETARY (RFM) ANALYSIS AND K-MEANS CLUSTERING: CASE STUDY OF CORNER'S CARD MALL 23 PASKAL CUSTOMER DATA
23 Paskal mall is one of the shopping centers in the city of Bandung which has corner’s card as a customer loyalty program. This program allows customers to collect points from transactions therefore that customer transaction activities can be tracked through collected data. These data can be used t...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/45322 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |