Credit card program value maximization with promotion density for product discounts in shopping malls

Credit card program value maximization with promotion density for product discounts in shopping malls

We model value maximization of credit card programs for shopping malls, when card customerscan obtain product discounts of different percentages in the presence of promotion density andcompetition. Our results suggest strategies for quantitatively evaluating the trade-offs in valueoutcomes when cons...

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Bibliographic Details
Main Authors: CHANG, Rae M., KAUFFMAN, Robert John, KIM, Kwansoo
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Computer Sciences
Online Access:https://ink.library.smu.edu.sg/sis_research/3503
https://ink.library.smu.edu.sg/context/sis_research/article/4504/viewcontent/C18___Credit_Card_Program_Value_Maximization_with_Promotion_Density_for_Product_Discounts__INFORMS2012_.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/3503
https://ink.library.smu.edu.sg/context/sis_research/article/4504/viewcontent/C18___Credit_Card_Program_Value_Maximization_with_Promotion_Density_for_Product_Discounts__INFORMS2012_.pdf

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