Credit card program value maximization with promotion density for product discounts in shopping malls

Credit card program value maximization with promotion density for product discounts in shopping malls

We model value maximization of credit card programs for shopping malls, when card customerscan obtain product discounts of different percentages in the presence of promotion density andcompetition. Our results suggest strategies for quantitatively evaluating the trade-offs in valueoutcomes when cons...

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Main Authors: CHANG, Rae M., KAUFFMAN, Robert John, KIM, Kwansoo
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Computer Sciences
Online Access:https://ink.library.smu.edu.sg/sis_research/3503
https://ink.library.smu.edu.sg/context/sis_research/article/4504/viewcontent/C18___Credit_Card_Program_Value_Maximization_with_Promotion_Density_for_Product_Discounts__INFORMS2012_.pdf
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.sis_research-45042017-03-08T06:15:11Z Credit card program value maximization with promotion density for product discounts in shopping malls CHANG, Rae M. KAUFFMAN, Robert John KIM, Kwansoo We model value maximization of credit card programs for shopping malls, when card customerscan obtain product discounts of different percentages in the presence of promotion density andcompetition. Our results suggest strategies for quantitatively evaluating the trade-offs in valueoutcomes when consumer sensitivity to product discounting varies. 2012-10-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/3503 https://ink.library.smu.edu.sg/context/sis_research/article/4504/viewcontent/C18___Credit_Card_Program_Value_Maximization_with_Promotion_Density_for_Product_Discounts__INFORMS2012_.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Computer Sciences
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Computer Sciences
spellingShingle Computer Sciences
CHANG, Rae M.
KAUFFMAN, Robert John
KIM, Kwansoo
Credit card program value maximization with promotion density for product discounts in shopping malls
description We model value maximization of credit card programs for shopping malls, when card customerscan obtain product discounts of different percentages in the presence of promotion density andcompetition. Our results suggest strategies for quantitatively evaluating the trade-offs in valueoutcomes when consumer sensitivity to product discounting varies.
format text
author CHANG, Rae M.
KAUFFMAN, Robert John
KIM, Kwansoo
author_facet CHANG, Rae M.
KAUFFMAN, Robert John
KIM, Kwansoo
author_sort CHANG, Rae M.
title Credit card program value maximization with promotion density for product discounts in shopping malls
title_short Credit card program value maximization with promotion density for product discounts in shopping malls
title_full Credit card program value maximization with promotion density for product discounts in shopping malls
title_fullStr Credit card program value maximization with promotion density for product discounts in shopping malls
title_full_unstemmed Credit card program value maximization with promotion density for product discounts in shopping malls
title_sort credit card program value maximization with promotion density for product discounts in shopping malls
publisher Institutional Knowledge at Singapore Management University
publishDate 2012
url https://ink.library.smu.edu.sg/sis_research/3503
https://ink.library.smu.edu.sg/context/sis_research/article/4504/viewcontent/C18___Credit_Card_Program_Value_Maximization_with_Promotion_Density_for_Product_Discounts__INFORMS2012_.pdf
_version_ 1770573237620572160

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