ANALYSIS ON THE SYNERGY OF BUSINESS UNITS IN PT. OZE BASED ON STRATEGIC VALUE AND ECONOMIC VALUE
PT OZE is a family business type in the form of a sub-business unit (SBU) consisting of various businesses, ranging from food and beverage, retail, and services. Therefore, the company uses a differentiation strategy. Companies with this type of strategy have weakness in the absence of synergy among...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/45806 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |