MAINTAINING PERTAMINAâS LPG MARKET LEADERSHIP IN THE HOUSEHOLD SECTOR USING âBRIGHT HOME SERVICE MODEL
LPG has become most used energy for household sector in Indonesia after Government Program to Convert Kerosene to LPG in 2007. In Indonesia’s LPG market, Pertamina is a market leader in all segment including household, commercial and industry. In the digital era, the business landscape moving with u...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46210 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |