THE COMMUNITY OF SELLERS AS A STRATEGY FOR SUCCESS IN A COMPETITIVE ONLINE MARKETPLACE (CASE STUDY: TOKOPEDIA)
One of the emerging marketplace in Indonesia is Tokopedia. As part of its effort to assist and educate its sellers, Tokopedia develop a community of Tokopedia sellers, calling it Keluarga Tokopedia (K-TOP). The K-TOP is a forum for sellers to get various education, exchange information, open discuss...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/46406 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |