THE IMPACT OF DIGITAL DONATION PROGRAM ATTRIBUTES ON E-COMMERCE COMPANY IMAGE (CASE STUDY: TOKOPEDIA)
The social awareness and tendency of people to help others through donations are rising alongside the COVID-19 pandemic. In line with the rising social awareness, donation activities in various digital platforms, including e-commerce, are continuously increasing. As one of the biggest e-commerce...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/55073 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |