THE INFLUENCE OF ELECTRONIC WORD OF MOUTH TOWARDS INTENTION TO USE BNI TAPLUS MUDA (CASE STUDY: BNI GANESHA BRANCH)

Millennials grew up with enhanced access to data and consequently they'll be the simplest educated and most enlightened customers. Access to data not solely will be obtained from books or newspaper, it also available as handy as in smartphones. In addition to the rapid increasing adoption from...

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Bibliographic Details
Main Author: Fairuz Febriantami, Asri
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/46469
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Institution: Institut Teknologi Bandung
Language: Indonesia