GAMIFICATION AS BUSINESS PRINCIPLE AND APPLICATION IN FRANCHISE COFFEE SHOP BUSINESS (CASE STUDY : KOPI LAIN HATI FRANCHISE)
Gamification is the application of game features and elements, into non-game context for the purpose of promoting motivation and engagement. In the Thesis context, Gamification will be Introduced as a Business Foundation concept and applied to Franchise Business with Brand “Kopi Lain Hati”. “Kopi L...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46527 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |