GAMIFICATION AS BUSINESS PRINCIPLE AND APPLICATION IN FRANCHISE COFFEE SHOP BUSINESS (CASE STUDY : KOPI LAIN HATI FRANCHISE)

Gamification is the application of game features and elements, into non-game context for the purpose of promoting motivation and engagement. In the Thesis context, Gamification will be Introduced as a Business Foundation concept and applied to Franchise Business with Brand “Kopi Lain Hati”. “Kopi L...

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Bibliographic Details
Main Author: Sujono, Jansen
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/46527
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Institution: Institut Teknologi Bandung
Language: Indonesia

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