PROPOSED CORPORATE STRATEGY FOR GEMILANG MACHINERY INDONESIA TO INCREASE THE SALES REVENUE FOCUS ON EXISTING CUSTOMERS
PT. Gemilang Machinery Indonesia (GMI) is a subsidiary of Gemilang AG in Germany; it is a Machinery company for liquid food and beverages industry. GMI has a status as a market leader in Indonesia, but in the year 2017 - 2018, the sales revenue was not achieved the target and showing a downtrend pat...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46609 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |