IMPLEMENTATION OF SALES MANAGEMENT CONTROL SYSTEM TO IMPROVE SALES PRODUCTIVITY. (A CASE STUDY: BANK CELENGAN)
In recent years, the business unit of Bank Celengan is facing a challenging business situation, whereby its monthly loan volume declined by 5.5% from early 2016 up until 2019. Those number was also in line with the sales team productivity, which also dropped by 39% in the same period. Those numbers...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46629 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |