BUSINESS STRATEGY FOR PT FINTEK KARYA NUSANTARA(LINKAJA) TO INCREASE NUMBER OF ACTIVE USERS AND GAIN COMPETITIVE ADVANTAGE IN INDONESIAâS E-MONEY INDUSTRY
PT Fintek Karya Nusantara (LinkAja) is a digital payment platform formed by multiple state-owned companies (BUMN) and banks (HIMBARA). The financial technology industry is an already packed and competitive sector especially in the Electronic Money (E-money) payment method where Indonesia is slowly a...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46641 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | PT Fintek Karya Nusantara (LinkAja) is a digital payment platform formed by multiple state-owned companies (BUMN) and banks (HIMBARA). The financial technology industry is an already packed and competitive sector especially in the Electronic Money (E-money) payment method where Indonesia is slowly adapting cashless payments instead of the traditional physical paper. To enter Indonesia’s E-money market and be at the top, LinkAja must identify the current business condition, what the consumer wants in an E-money application and how to utilize LinkAja’s ecosystem at its fullest to gain more active users and competitive advantage over other applications in the market. |
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