PROPOSED MARKETING STRATEGY OF NEW PRODUCT: CASE OF SPORT NUTRITION PRODUCT FOR PT KIMIA FARMA (PERSERO) TBK
Sport Nutrition Products is one of the growing markets globally, including in Indonesia. Based on Lumina Intelligence (2018), they captured 2,600 unique brand variants (with 750 distinct brands) over 20 countries, which in turn attracted over 2.4 million post-purchase reviews across leading online r...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46889 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |