COMMUNITY BASED SURFING TOURISM DEVELOPMENT IN BATUKARAS

• Main Author: Ratna Dewi, Mustika
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/47311
• Institution: Institut Teknologi Bandung

Batukaras is one of the best surfing destinations for longboard in the World. This surfing destination known in the national and international surfing world has brought surfer from all around the world. As a tourist destination developed in the local community area, surfing tourism activities in Batukaras should help to develop and empower the local community to be involved in tourism in Batukaras. Tourism demand and supply are both a crucial aspect. This study has purpose to examine surfer characteristics as a tourist, perceptions and the level of community participation in tourism in Batukaras. In this study researcher use primary and secondary data. Primary data were collected by interview, observation and questionnaire. Respondents in this study is purposive in nature by choosing the respondents through snowball method. Whereas for the sample on the questionnaire taken about 96 respondents from the surfer tourist segment. The research variables used in the questionnaire are the characteristics of tourists as seen from the profile, motivation and travel patterns of tourists. While on the tourist perception, the supporting variables are environmental values, socio-cultural values, economic values, tourist satisfaction on tourism products, and behavioral intentions. As for community research, the variable discussed is the aspect of society which is seen from the ladder of citizenship and a sign of empowerment in terms of economic, social and political. From this study then found that the Batukaras surfing tourism market was suitable for the development of community-based tourism that the opposite of masstourism. However, the role of local communities needs to be increased in realizing the sustainable community-based surfing tourism in Batukaras.