STRATEGY FORMULATION AND RECOMMENDATION TO ENHANCE CUSTOMER LOYALTY PROGRAM FOR MYPERTAMINA APPS
The role of collaboration between companies as an alternative strategy to develop customer loyalty program has entered the energy industry along with the development of digitalization. It is related to the main concern for PT Pertamina (Persero) in optimizing digital transformation, which is current...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47797 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |