MARKETING AND SALES STRATEGY DEVELOPMENT FOR NEW SEASONING PRODUCT (A CASE STUDY: PASS BUMBU SERBAGUNA)
PASS Bumbu Serbaguna is the latest portfolio from Kriya Mandiri Restu, an MSME company, producing food raw materials. PASS Bumbu Serbaguna is consists of a mixture of spices, which is used for enhancing the flavor of foods, such as rendang, gulai, fried rice, aceh noodles, satay, tongseng, or even m...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49287 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |